If you are running business on Amazon, then protecting your brand or products from fraud must be your top most priority. From the third-party sellers/vendors changing your products name to competitors applying your brand name for selling their poor-quality items, there are plenty of things, which may go wrong if you are not very careful, let us Find out now.
For this reason, online stores must get a bit serious about Brand Registry; the ecommerce platform’s tools protect their brand. This will offer you better security whereas creating the better brand experience to your customers.
Rundown on Brand Registry
Initially launched as the program that can protect the brand from any counterfeit products, Brand Registry by Amazon has now evolved many times and includes the entire suite of the services that can give the competitive edge for your business online.
Who May Enroll in A Brand Registry?
- Manufacturers and private label owners
- Distributors with the licensed trademarks
The resellers & people with the written permission from brand owner and manufacturer to manage the product’s detail page over Amazon
Requirements of enrolling in Brand Registry
The requirements will differ by the country, but everyone needs to have:
- Active and registered trademark in the country that comes on your packaging or product.
- An ability to verify as rights owner, through public contact listed over the trademark registration.
- Amazon account (Seller Central and Vendor Central).
Trademark should be text-based mark and image-based mark, which has text. The purely graphical mark such as famous Nike “Swoosh” won’t be accepted.
Checking Your Brand Registry Status
When submitted, it will take Amazon around 14 days to finally review your application & reach out through Case Log in the Seller Central with final decision. Case Log will be found in a corner of the Seller Central dashboard.
Suppose all criteria in your application are perfectly met, Amazon then will reach out to public contact listed over the website for an agency used to register a brand trademark. The public contact is generally a law group that is used for the registration. Amazon may provide the contact with verification code that should be obtained by brand owner & relayed back in 30 days.
Step up the business with Brand Registry
Amazon stores have so much to get from signing up for ecommerce platforms. Better brand protection, ways to engage customers and more, you will have everything that you want to drive higher sales and increase awareness.